When it comes time to develop a website for your business, you should consider the following six tips. We hope to help you develop a useful and profitable marketing tool for your business.
1. Do keyword research
When you start a website development project for your business, one of the first things you should do is do keyword research. Choosing the right keywords and using them effectively will help increase traffic to your website. Use keyword research tools like Wordtracker to discover the most popular keywords for your industry and services.
2. Content analysis for your site
You really need to analyze the content you have on your site. Content development for your company website will include live text that you will write for each page as well as documents such as PDFs. But you will also need to analyze the number and type of images you will need to illustrate services and products, whether or not you have testimonials from clients. And think about content to keep your site up-to-date and up-to-date such as news, upcoming events, or monthly tips that visitors will find useful.
3. Develop your website structure
This is really important for website development. Your company website needs to solve a problem for the visitor. They want information and they want it fast. You need to make sure that accessing the information on your site is simple and efficient. In terms of navigation, make sure that the main areas of your site are listed using a navigation system people are familiar with. Developing a new website architecture that breaks the rules is a waste of time and will only frustrate your visitors.
4. Get professional web designs
It pays to get professional web designers to develop a website for your business. Your visitors will make a quick judgment if you are a credible company and professional design helps a lot. There are good quality and affordable website builders out there. Try elance or rentacoder to find quality website development professionals at reasonable commercial prices.
5. Perform a usability test
During the website development process, your business should conduct usability testing. Test designs, test functionality, and . It doesn’t have to be expensive either. In the design stage, choose 3 people from outside your company to prove your design. Ask them to tell you; What they think your site does, what are the main areas of the site, and who they think would be interested in your site. If they are having trouble answering any of these questions, further development of the site should be suspended until you can resolve any issues. Do not dispose of the baby in the bath water. You may only need to make minor changes.
When the site is ready for testing, choose 3-4 more individuals outside your company and ask them again; What do they think your site does, what are the main areas of the site. But also ask them to find some specific information on your site. Ask them to think out loud so you can understand their thought process. Note where they put the mouse when navigating and see how they interact with the navigation system.
Usability generally revolves around reducing the number of questions people need to ask themselves when navigating your website. question like; Is this a button? Where is the navigation? How is a quick search different from a normal search? Make the information easy to use and develop your company website [http://www.larismarketing.co.uk/pages/articles/Default.aspx?art=51] You will be successful.
6. Get the Google Analytics code on every page
This is very important for the continuous development of your business website. Google Analytics is a free service that allows you to track the performance of your website. All you have to do is set up your Google Analytics account and add the code they give you on every page on the site. It’s a really simple process, but if you’re not sure how to do it, let the web developers do it for you. Google Analytics provides a wealth of information including; The numbers of visitors to your site, the keywords people used to find your site, top landing pages, top exit pages, and your overall rate can be a factor in your site’s overall relevance. After a month or so, you will have a lot of information that you can use to improve your website’s performance in search engines and usability for visitors.