My name is Vic Rose and I’m a singer-songwriter, producer, and sound engineer that was born and raised in Yonkers, New York. I sing R&B, Hip-Hop and Latin music.
Because I know executives at major record labels, I have the luxury of being able to enter and remove myself from the industry whenever I feel it’s necessary to make a change. We have the same mutual respect for each other because at the end of the day we’re all people. That’s one thing others seem to forget about people with high status and celebrities. People in the music industry have real jobs, even celebrities. We’re all working. Everyone has someone to report to: customers, fans, boss, family, partners, investors, God, Uncle Sam, or even the IRS. I want people to remember that we’re all the same no matter how much money, fame, or success we acquire.
Can you tell us a little about yourself as a person, as well as what drives you?
I’ve always loved music because I come from a family of musicians. I am actually a 4th generation musician in my family. When you take up music as a child, you do it purely for the love and the way it makes you feel. As you get older, you are faced with real life responsibilities and obstacles.
I started with the love of music and was talented and dedicated enough to stick with it even though I didn’t receive an instant gratification or reward for it. This helped me build up my skills enough to have the chance to pursue it as a career. Now that I am older, I have graduated with a bachelor’s degree in music business as well as having gained significant music industry experience.
I learned that when it comes to pursuing music as a career, it’s very important to have the right balance between personal pleasures and doing business/making profit. Even though music is a people’s industry, and networking is helpful, what matters most is what unique skill, advantage, or benefit you can bring to the table. If most people in the world can’t do what you can do, then you’re in a great position.
I would say what makes me stand out more than just having the talent would be my personality and my obligated internal drive to do the right thing. I’ll never do business with someone who I believe is not doing right for others. This is why I never signed to anyone. Throughout my career, I’ve actually received countless offers to sign contracts but have always turned them down.I always believed that no other person can or should attempt to own another person. I have to thank my family, faith and belief in God for guiding me through during the hard times that probably would have made other people sign a deal.
What made you want to begin the pursuit of a music career?
There comes a moment in our lives when we realize that we are mortal and that time is a valuable thing in life. We are told at a young age that we must choose one profession to pursue and work in that field for the rest of our lives. Even though I don’t agree with this model and I believe in being a person of many skills, I was lucky enough to have had multiple talents. Just like many kids, I had a lot of time on my hands and chose to experiment with different hobbies and when it came down to choosing to do one as a career, I chose the one I loved the most.
What motivates you to keep going?
Some people are born with an inner drive to create. I’ve always woken up excited to start my day because I’ve always done what I loved doing. What drives me now is that, along with my family and the will to survive and succeed. Being the underdog is tough but exciting.
Some examples of underdogs I look to are Floyd Mayweather and Conor McGregor. We respect them because of what they’ve accomplished despite their difficult struggles in life. Statistically speaking, it is nearly impossible for them to have achieved this level of success. They have managed to succeed and beat the odds through hard work, talent, and their love for the sport of fighting.
Not only do I enjoy the process, I also enjoy the competitive sport played in the music industry. I’m not worried about the rewards; they will come eventually so it’s a win/win situation for me.
Who are your biggest influences?
What influences me now is to follow in the footsteps of independent artists like Chance the Rapper and Brent Faiyaz.
What has been your favorite memory on your journey so far?
I have many favorite memories, such as stepping into a major record label for the first time at 19 years old, interning at a major record label, recording in million dollar studios, being flown out for business meetings, meeting other young YouTube sensations and creatives, being scouted to TV singing shows, and meeting celebrities. But like Gary Vaynerchuk says, you have to love the hustle, the journey, and the process itself in order to survive in a competitive industry like this.
What is the most difficult thing about starting out in music, or the entertainment industry in general?
The most difficult thing in the music industry is to monetize the attention you receive and to make money consistently enough to make a living. Many people believe that talent is the thing they should focus on but in reality people they should also focus on getting the attention of millions of people and then translating that attention into millions of dollars.
I’m not the best singer in the world, but I’ve managed to make 7 of my videos go viral on YouTube, which in turn helped me get noticed by music industry professionals. This begins the domino effect. You are only as good as your last song, post, shot, trade, etc. Keep striving to improve and you’ll have a better chance at climbing towards the top and staying there.
What is the most rewarding thing about being in the music industry?
If you can get in, the most rewarding thing about working in the music industry is doing what you love to do and having the freedom to travel the world. I enjoy networking, meeting new people, and creating the music itself. There’s the corporate America aspect, the social/party/nightlife aspect, the luxury/celebrity/riches aspect, and the studio rat/pure love of the music aspect.
If you could offer aspiring entertainers one piece of advice, what would it be?
I would tell them to stay true to themselves. Stay sober and don’t do drugs, don’t smoke and don’t drink. Be your own lawyer and learn the business. Learn about law, contracts, business, investing, finance, taxes, etc. All of these things are crucial to your success. All of the people you look up to know a decent amount about all of these important topics.
Start your own business and legalize it as an LLC or a corporation in order to protect yourself and only do business under that legal entity. This will literally protect your soul and your personal assets. You’re going to make mistakes but worst case scenario, if you lose your business, you’ll still have yourself. Then you’ll be able to learn from the mistakes you made and start another business.
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